Happy March, WLP Success Sisters! 

Whether you work for yourself or someone else, how well can you communicate the value you provide to those who matter most? 

A value proposition communicates the outcomes you, your team, your organization, your program, or your service provide to those you serve.

Uber: “The smartest way to get around.” 

Apple iPhone: “The experience IS the product.”  

The challenge is when we forget to clearly describe the expected outcomes of our meetings, programs, or services. Unmet expectations can cost us time, energy, and money and, more importantly, result in feelings of disappointment.  

While our worth isn’t tethered to others’ opinions, it’s undeniably uplifting when our awesomeness syncs up with their perception. 

Carol Boston once said, “Leadership is sales, and sales is leadership.” Therefore, we are either enrolling someone in our value proposition or being offered to enroll in theirs. 

 According to our research, 42% of respondents hesitated to assert their value proposition because they were unaware of what truly matters to the individuals or groups they aim to impact. 

This suggests a crucial gap in understanding and underscores the importance of listening to our audience’s needs and desires. 

Moreover, 37% of respondents cited another obstacle: over-attunement to others’ needs at the expense of neglecting their own. While empathy and consideration are vital traits, it’s equally essential to recognize and communicate our value proposition confidently. 

So, how can we bridge these gaps and effectively harness the power of value proposition? 

  1. Know Your Audience: Invest time in understanding their needs, preferences, and pain points. Tailor your message to resonate with their specific interests and priorities.
  2. Clarify Your Offering: Identify and articulate what sets you apart. Highlight your benefits and solutions, clarifying why your proposition matters to your audience now.
  3. Strike a Balance: While empathizing with others, keeping sight of your value is essential. Strike a balance between meeting your audience’s needs and confidently communicating your own.
  4. Continuous Feedback: Seek feedback from your audience regularly. Understand how they perceive your value proposition and be willing to adapt and refine your message accordingly.

Now remember, the best business leaders think like business owners. So, take a moment and think to yourself: If I were the CEO of this company, what would be important for me to care about as it relates to other business leaders, direct reports, clients, strategic partners, etc.? What would be my concerns? 

The second step is to put that into a clear sentence with a solution. For example, if you’re speaking to your leader, “I want to ensure you don’t have any unpleasant surprises so you can make a good decision. Therefore, my recommendation is..”. 

Here’s the formula: I support (e.g. C-Level Executives) without (their dislikes/concerns) so that (an outcome they want). 

For example, “I support business leaders in reducing operating expenses while keeping their best employees. “  

Although this is the standard formula, I prefer to share a value proposition with a powerful question pointing to a possibility. For example, ”Wouldn’t it be cool if your teams showed up energized, excited, and eager to collaborate so that together they not only anticipated your needs, but they also anticipated the needs of your culture and, most importantly, your customers?”  

Metaspire is a boutique management consulting firm. We keep companies profitable, productive, and in their prime so that the best employees and clients stay for a lifetime (hey, that rhymes). Let’s make every day feel fun & fulfilling – like a Friday!” 

In conclusion, communicating a value proposition begins with a deep understanding of what truly matters to us AND our audience.  
When crafted thoughtfully, a compelling value proposition resonates deeply with our audience, fostering trust and engagement. 

Here are some of the Ah-ha moments and Outcomes that were shared during the Master Class:

  • Becoming aware of how people’s thoughts can impact one’s thoughts.  
  • ⁠Feeling Imposter syndrome and that we are not alone in believing where we are at now. 
  • Asking questions allows you to pivot your conversation so you don’t lose your audience. If you need to be on the same page, asking a question will enable you to come back on track.  
  • ⁠Being clear about our message. Your understanding of words and phrases may not be clear to others. (e.g., Tech Support can have different meanings and outcomes.) 
  • ⁠Feeling empowered and inspired through the support felt by others – feeling validated. 
  • ⁠I was surrounded by like-minded women and felt supported. 
  • ⁠”Collaborators” vs. viewing others as competition to build up their communities as someone might have a different strong suit or another way of doing something. 
  • ⁠We do things because we want to do them and not have our choices dictated to us. 
  • It’s okay to fail – it’s a part of your story and something we shouldn’t have to hide.

Supporting Materials 

Since 2023, I’ve had the honor of working with Charlene & Jess, Co-Founders of CC Advisors. They started in our membership program with the desire to start their own business together as CPA Sisters; in less than a year, they started their business, reaching their income goals. Yay Charlene & Jess! 

With gratitude,


PS: Our Spring Leadership Breakthrough Retreat is on May 30-31st 

 Join Ileana Fay, Kris Amorello,  Lazara Hurd, Kristen Goss and other  Women Who Are In Male Majority Industries & Organizations Ready To:

  • Spearhead Organizational Strategies
  • Transcend Industry Norms
  • Disrupt The Status Quo
  • Accelerate Their Level Of Influence

I customize the retreat based on the women joining us so if you or you know someone who might be interested, sign up for a call with me today to see if it fits you.   

 Love you, ladies. 


What is one thing that you or your team can do to clarify your intended outcomes? Share your answers in our What’s App chat! 

Your Customized Coaching Session

Remember to schedule your 1:1 time with me to fast-track your results.

You can bring the exercises from the Monthly Master Classes, Every Day Is Friday Deep Dive, Business Mastery Assessment, Leadership Assessment Results,  ACTT Blueprint, strategic plans, or 90-day  plan, or just come as you are and be with a coach who is 100% committed to your success.


Click Button Below to Book Time with Nina

Friday, April 12th 

“Executive Presence: What to Do When You Are Triggered At Work”
(ACTT Blueprint: Inside Crew)
10:00 am to 11:30 am Eastern

with Nina Segura, Business Transformation Expert | Fractional COO | Executive Coach | Six Sigma Black Belt | Business Process Architect

When we don’t take time to observe the voices in our minds objectively, we can make decisions based on our reactions, tarnishing our brand, our creditability, and our relationships. Join us, and by the time you leave, you will better understand your Leader Within and how you can navigate internal challenges to create a stronger impact for yourself, your team, and your organization.

The class is valued at $697.00 and is of no cost to your guests. I only ask that they engage during the session and meet with me afterward to let me know how they liked it. You can register them here: 

Feel free to invite a woman who spearheads strategies, transcends industry standards, and disrupts the status quo! Registration closes on Friday, April 5th, at noon EST. 

If you cannot attend our Master Class, please let us know 48-72 hours in advance AND be fully present, cameras on, and ready to become the best version of yourself. Thank you!


Master Class Dates:
Master Class dates and times will not change, however, topics may change based on the needs of the community.”

5/10/24 10:00am – 11:30amWomen’s Business Mastermind: “Who Is On Your Crew – How Employee Engagement Makes Your World Better
ACTT Blueprint: Outside Crew)

6/14/24 10:00am – 11:30amWomen’s Business Mastermind: Creating Ideal Work Relationships For A Lifetime: Your Signature Wow Process”
ACTT Blueprint: Ideal Clients/Employees) 

Special In-Person Events

Leadership Breakthrough Retreat In Person.

5/30/24 to 5/31/24 – WOMEN’S LEADERSHIP RETREAT –  Accelerate Your Influence, Increase Engagement, & Secure Financial Results While Relaxing! Boca Raton, Florida.
Click here & let’s chat before May 17, 2024, to make sure it’s the right fit for you.

Wednesday Wisdom (Members Only)

It is a warm place for you to celebrate your accomplishments, share any struggles, and feel supported by the collective wisdom of one another to fast-track your goals. The first Wednesday of each month at 4 pm EST. (please note the new time.)

Every Day Is Friday (EDIF) Quarterly Deep Dive:

Get your questions answered within our community, so you don’t have to second guess yourself. Plus, when you fully participate, you’ll have your own strategic roadmap.

3/15/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Vision, Mission, Value Proposition)

6/21/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Internal & External Crew, Ideal Clients/Employees)

9/20/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Leadership Stake, Beliefs, Financials)

12/20/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Commitments, MOS, Development)


Remember as a part of your membership you can invite a different friend or colleague to each monthly Master Class & Mastermind.
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Use this link to Invite a Friend.

Master Class – Guest


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