Happy March, WLP Success Sisters!
Whether you work for yourself or someone else, how well can you communicate the value you provide to those who matter most?
A value proposition communicates the outcomes you, your team, your organization, your program, or your service provide to those you serve.
Uber: “The smartest way to get around.”
Apple iPhone: “The experience IS the product.”
The challenge is when we forget to clearly describe the expected outcomes of our meetings, programs, or services. Unmet expectations can cost us time, energy, and money and, more importantly, result in feelings of disappointment.
While our worth isn’t tethered to others’ opinions, it’s undeniably uplifting when our awesomeness syncs up with their perception.
Carol Boston once said, “Leadership is sales, and sales is leadership.” Therefore, we are either enrolling someone in our value proposition or being offered to enroll in theirs.
According to our research, 42% of respondents hesitated to assert their value proposition because they were unaware of what truly matters to the individuals or groups they aim to impact.
This suggests a crucial gap in understanding and underscores the importance of listening to our audience’s needs and desires.
Moreover, 37% of respondents cited another obstacle: over-attunement to others’ needs at the expense of neglecting their own. While empathy and consideration are vital traits, it’s equally essential to recognize and communicate our value proposition confidently.
So, how can we bridge these gaps and effectively harness the power of value proposition?
Now remember, the best business leaders think like business owners. So, take a moment and think to yourself: If I were the CEO of this company, what would be important for me to care about as it relates to other business leaders, direct reports, clients, strategic partners, etc.? What would be my concerns?
The second step is to put that into a clear sentence with a solution. For example, if you’re speaking to your leader, “I want to ensure you don’t have any unpleasant surprises so you can make a good decision. Therefore, my recommendation is..”.
Here’s the formula: I support (e.g. C-Level Executives) without (their dislikes/concerns) so that (an outcome they want).
For example, “I support business leaders in reducing operating expenses while keeping their best employees. “
Although this is the standard formula, I prefer to share a value proposition with a powerful question pointing to a possibility. For example, ”Wouldn’t it be cool if your teams showed up energized, excited, and eager to collaborate so that together they not only anticipated your needs, but they also anticipated the needs of your culture and, most importantly, your customers?”
Metaspire is a boutique management consulting firm. We keep companies profitable, productive, and in their prime so that the best employees and clients stay for a lifetime (hey, that rhymes). Let’s make every day feel fun & fulfilling – like a Friday!”
Here are some of the Ah-ha moments and Outcomes that were shared during the Master Class:
Supporting Materials
Watch the Value Proposition Canvas Video – Strategyzer’s Value Proposition Canvas Explained
Since 2023, I’ve had the honor of working with Charlene & Jess, Co-Founders of CC Advisors. They started in our membership program with the desire to start their own business together as CPA Sisters; in less than a year, they started their business, reaching their income goals. Yay Charlene & Jess!
With gratitude,
PS: Our Spring Leadership Breakthrough Retreat is on May 30-31st
Join Ileana Fay, Kris Amorello, Lazara Hurd, Kristen Goss and other Women Who Are In Male Majority Industries & Organizations Ready To:
I customize the retreat based on the women joining us so if you or you know someone who might be interested, sign up for a call with me today to see if it fits you.
Love you, ladies.
» CHALLENGE OF THE DAY
What is one thing that you or your team can do to clarify your intended outcomes? Share your answers in our What’s App chat!
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WOMEN LEADERSHIP POWER MASTER CLASS
Friday, April 12th
“Executive Presence: What to Do When You Are Triggered At Work”
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10:00 am to 11:30 am Eastern
with Nina Segura, Business Transformation Expert | Fractional COO | Executive Coach | Six Sigma Black Belt | Business Process Architect
The class is valued at $697.00 and is of no cost to your guests. I only ask that they engage during the session and meet with me afterward to let me know how they liked it. You can register them here: www.WomenLeadershipPower.com/Guest
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5/10/24 10:00am – 11:30am – Women’s Business Mastermind: “Who Is On Your Crew – How Employee Engagement Makes Your World Better”
ACTT Blueprint: Outside Crew)
6/14/24 10:00am – 11:30am – Women’s Business Mastermind: “Creating Ideal Work Relationships For A Lifetime: Your Signature Wow Process”
ACTT Blueprint: Ideal Clients/Employees)
Leadership Breakthrough Retreat In Person.
5/30/24 to 5/31/24 – WOMEN’S LEADERSHIP RETREAT – Accelerate Your Influence, Increase Engagement, & Secure Financial Results While Relaxing! Boca Raton, Florida.
Click here & let’s chat before May 17, 2024, to make sure it’s the right fit for you.
It is a warm place for you to celebrate your accomplishments, share any struggles, and feel supported by the collective wisdom of one another to fast-track your goals. The first Wednesday of each month at 4 pm EST. (please note the new time.)
Get your questions answered within our community, so you don’t have to second guess yourself. Plus, when you fully participate, you’ll have your own strategic roadmap.
3/15/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Vision, Mission, Value Proposition)
6/21/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Internal & External Crew, Ideal Clients/Employees)
9/20/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Leadership Stake, Beliefs, Financials)
12/20/24 – 2:00-3:30pm Quarterly EDIF Community Deep Dive a full strategic roadmap for the year to keep you on track with your personal and professional goals. (ACTT Blueprint: Commitments, MOS, Development)
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THIS MONTH’S MASTER CLASS REPLAY
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